The richness and thickness of the smoke was also a big area of concern. We wanted our tobacco to have thick white clouds of smoke, and we believe we accomplished this task quite well Another very important factor that we took into consideration was the harshness in the throat. Many shisha brands are a little too harsh to be enjoyable. Therefore, we wanted Guru smoke to be as smooth as can be. The sweetness and overall flavor of the tobacco was also a big focus of ours. Most importantly, health is a primary focus in the production of our product. Guru tobacco doesn't contain any nasty chemicals that other shisha brands have.No chemical taste, no harshness, no charcoal taste. The sweetest flavor, richest smoke, and one of the healthiest shishas on the market. Guru tobacco has been produced with the utmost of standards.